The world’s finest, most ethical pet food.

One day, when Neil was out walking his labrador George, they stumbled across a lovely free range chicken farm. Watching the chickens strutting around and pecking in the evening sun, he thought – ‘why can’t pets enjoy food made with happy, high welfare meat?’ And that's when McAdams was born.

100% free range meat and sustainably sourced fish make McAdams the world's finest, most ethical pet food - in fact it’s the only food recommended by the RSPCA.

We want to encourage people who share our values to think about how their pets' food is farmed, as well as their own.